Feb. 8 (Bloomberg) -- Cirque du Soleil’s Zaia show at Sands China Ltd.’s Venetian Macao resort will close after its performance on Feb. 19, 3 1/2 years into a 10-year contract, and the casino operator said it will redesign the theater.
“Entertainment programming is an inexact science,” Ron Reese, vice president for communications at Sands China parent Las Vegas Sands Corp., wrote in an e-mail. “Using Las Vegas as a benchmark, Zaia’s 3 1/2-year run should be deemed successful and provide strong support for the argument that the future of entertainment in Macau is on the right track.”
Zaia opened in Macau in August 2008. In January 2010, Hong Kong’s Apple Daily reported, citing unidentified people, that the Venetian was considering closing the show in April that year because attendance had been less than 40 percent.
Macau’s vision of transforming itself from Asia’s gambling capital into a Las Vegas-style destination with broader appeal is at least a decade off, MGM China Holdings Ltd. Chief Executive Officer Grant Bowie said in June.
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