Bloomberg News

DirecTV Ends Blackout of Sunbeam’s Stations in Boston, Miami

January 29, 2012

Jan. 27 (Bloomberg) -- DirecTV reached an agreement with Sunbeam Television Corp., restoring subscriber access to two stations in Boston and one in Miami and ensuring that viewers in Massachusetts will be able to see the Super Bowl.

The accord was reached with Miami-based Sunbeam Television following a fee dispute that blocked out broadcasts this month, El Segundo, California-based DirecTV, the biggest U.S. satellite-TV service, said yesterday in a statement.

DirecTV subscribers in Boston now will be able to watch the New England Patriots take on the New York Giants in the National Football League’s championship game, broadcast by NBC on Feb. 5. U.S. Senator John Kerry, Democrat of Massachusetts, asked both sides on Jan. 24 to end the dispute that would have prevented 200,000 subscribers from watching the game.

“We are pleased to have reached an agreement to end the Sunbeam blackout, and regret that any of our customers were forced into the middle of a business dispute where they should never have been in the first place,” DirecTV said.

DirecTV gained less than 1 percent to $44.54 yesterday at the New York close. The shares climbed 7.1 percent in 2011.

“We appreciate our viewers’ patience during this tough negotiation,” Chris Wayland, general manager of WHDH-TV Channel 7 and WLVI-TV Channel 56, said in a statement on the stations’ website.

--Editors: Stephen West, Elizabeth Wollman

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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