Bloomberg News

Google Adopts Privacy Policy to Cover Majority of Products

January 26, 2012

Jan. 24 (Bloomberg) -- Google Inc., owner of the world’s most popular search engine, is introducing a privacy policy covering the majority of its products to simplify guidelines for users.

Google, which has had separate policies for more than 70 products, said it will unify the approach for more than 60 of them, including Android software for mobile phones, in a more- readable format. The company also is reducing the number of terms of service, conditions users agree to when accessing Google products, and making them easier to read.

“This new, simpler policy will make it easier for people to understand our privacy practices as well as enable Google to improve the services we offer,” Alma Whitten, director of privacy, product and engineering, said in a blog post.

The company, based in Mountain View, California, is grappling with increased government scrutiny amid concern that the company needs to do more to safeguard customer privacy. Regulators around the world have been calling for shorter and simpler privacy policies, Whitten said.

The changes will take effect on March 1. The new policy explains “what information we collect and how we use it,” Whitten said.

Google will preserve some policies, for products such as Google Wallet and the Chrome browser.

-- Editors: Jeffrey Tannenbaum, Cecile Daurat

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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