Bloomberg News

Giants-Patriots Super Bowl Tickets Go for $1,950, Down 14%

January 23, 2012

(Adds number of tickets available in eighth paragraph.)

Jan. 23 (Bloomberg) -- Tickets for the Super Bowl rematch between the New York Giants and the New England Patriots are selling for as much as $1,950 on the secondary market, a drop from last year’s prices.

Sale prices for the National Football League’s championship game this morning were down 13.7 percent from prices paid to get into last year’s game between the Green Bay Packers and Pittsburgh Steelers in Dallas, according to TiqIQ, an event ticket aggregator that tracks listings from StubHub, EBay, TicketNetwork and TicketsNow. The tickets have a face value of $800 to $1,200, TiqIQ said, up from $600 to $1,200 last year.

This year’s title game is set for Feb. 5 in Indianapolis.

The average asking price on the secondary market is $4,054, with the most expensive listing at $15,343 for a seat in Row 3, Section 113 of Lucas Oil Stadium, Chris Matcovich, a spokesman for TiqIQ said, in a telephone interview.

Most tickets are being sold in “zones,” or large areas of similar seats, so it’s often difficult to determine exact individual seat prices, he said. As the game approaches, ticket prices may rise for individual buyers due to the lack of tickets available.

“The Super Bowl has become so corporate, a lot of these tickets don’t go to actual fans of the teams,” Matcovich said. “There are only so many tickets available on the secondary market.”

The current secondary market selling price is 41 percent higher than the $1,378 ticket price for the 2010 game between the New Orleans Saints and Indianapolis Colts in Miami. The average asking price is 11 percent higher than the $3,650 price asked for tickets a year ago, according to TiqIQ.

Sales Listing

There are 6,900 ticket listings from 15 different ticket companies, according to FanSnap.com, a Palo Alto, California- based Internet search engine that compares prices at the 24 ticket-reselling websites that have seats.

Prices may also rise as New York fans seek to witness a repeat of the 2008 championship, when the Giants upset the undefeated Patriots as 12-point underdogs.

“Giants fans are pretty rabid and they travel pretty well,” Matcovich said. “So I wouldn’t be surprised that people will be willing to pay a high price to go to Indianapolis. If you have income to spend, people are willing to spend anything to go to this game.”

Along with individual seats, a suite with at least 25 tickets is currently being offered for $800,000, Matcovich said.

Patriots Picked

The Patriots, winners of 10 straight games, are favored by three points against the Giants this year, oddsmakers said. The Giants also were underdogs in their past two wins this postseason, including yesterday’s 20-17 overtime victory over the 49ers in San Francisco for the National Football Conference championship.

The oddsmakers’ favorite has won the Super Bowl 73 percent of the time, with victories in 33 of 45 games, according to RJ Bell, founder of Las Vegas-based handicapping information website Pregame.com. This year’s three-point spread indicates the Patriots have a 59 percent chance to win, said Bell, who estimates that more than $10 billion will be wagered on the Super Bowl worldwide.

New England, which won Super Bowl titles after the 2001, 2003 and 2004 seasons, is 15-3 this season after yesterday’s 23- 20 win against the Baltimore Ravens in the American Football Conference championship game.

The Giants, who also have three Super Bowl victories, have a 12-7 record, winning six of their last seven games, including five in a row.

--With assistance from Erik Matuszewski in New York. Editors: Larry Siddons, Jay Beberman.

To contact the reporter on this story: Michael Buteau in Atlanta at mbuteau@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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