Bloomberg News

Hawaiian Air Starts U.S. East Coast Push With New York Flights

November 16, 2011

Nov. 16 (Bloomberg) -- Hawaiian Airlines’ push to expand along the U.S. East Coast is taking shape as the carrier prepares to start daily service between New York’s Kennedy airport and Honolulu next year.

Flights on the nonstop route begin June 4 and will included limited introductory fares of $212 each way in coach and $808 for first class, the unit of Honolulu-based Hawaiian Holdings Inc. said today.

The eastern U.S. focus follows expansion in Asia. Fukuoka, Japan, will be added to Hawaiian’s network in April as the fourth new Asian destination since 2010 and nonstop Honolulu- Sydney service will increase next month to seven times a week from five. The carrier also flies to Seoul and Manila.

“Our task is to get consumers to understand why flying Hawaiian is different and that the difference counts,” Chief Executive Officer Mark Dunkerley said in an interview. “We’ve been successful doing that in other markets. If we can do that in the eastern U.S., there will be plenty of opportunities there for us in the future.”

Demand for travel moving toward Thanksgiving and Christmas is good, and bookings for flights to the U.S. from other countries are “fairly robust,” Dunkerley said.

--Editors: Ed Dufner, John Lear

To contact the reporter on this story: Mary Schlangenstein in Dallas at maryc.s@bloomberg.net

To contact the editor responsible for this story: Ed Dufner at edufner@bloomberg.net


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