Bloomberg News

Comcast’s NBC Has Sold 90% of Super Bowl Ad Spots, CEO Says

November 02, 2011

Nov. 2 (Bloomberg) -- Comcast Corp.’s NBC Universal has already sold 90 percent of the advertising for the National Football League’s Super Bowl in February, said Stephen Burke, the unit’s president and chief executive officer.

Burke made the comments during an earnings call today after the largest U.S. cable company reported third-quarter earnings.

To contact the reporter on this story: Alex Sherman in New York at

To contact the editor responsible for this story: Peter Elstrom at

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