Bloomberg News

CO2 Standard May Spur U.S. Green Competition, Carbon Trust Says

October 04, 2011

Oct. 4 (Bloomberg) -- A new standard that allows companies to measure the carbon dioxide generated to make products may spur competition among manufacturers based on environmental credentials, including in the U.S., the Carbon Trust said.

The World Resources Institute, the Washington-based environment group, and the World Business Council for Sustainable Development were among groups that developed the Greenhouse Gas Protocol Product Lifecycle Standard, said Harry Morrison, director of Carbon Trust Certification, which advises U.K. and U.S. businesses on cutting emissions.

The standard will help businesses cut emissions and waste in their supply chains and more confidently market the “greenness” of products without leaving themselves open to criticism, Morrison said today in a telephone interview. The standard will allow low greenhouse-gas content of a company’s products to be “at the heart of their competitive strategy,” he said. The standard should make marketing claims more directly comparable, he said.

Carbon Trust, based in London and part-funded by the U.K. government, already certifies televisions produced by Seoul- based LG Electronics Inc. and imported to Europe. A pre-launch version of the lifecycle standard has already being used by Carbon Trust to help certify product footprints of Newell Rubbermaid Inc., for instance, Morrison said.

--Editors: Alessandro Vitelli, Randall Hackley.

To contact the reporter on this story: Mathew Carr in London at

To contact the editor responsible for this story: Stephen Voss at

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