June 7 (Bloomberg) -- EasyJet Plc, Europe’s second-largest discount carrier, started selling flexible tickets via its website today to attract more business travelers.
EasyJet is seeking to boost its share of the lucrative business travel market by luring customers from carriers including British Airways and Air France-KLM Group. The airline is also increasing daily flights on routes from bases in London, Paris and Geneva to attract more business passengers.
“We have seen a growing trend of business travelers choosing to fly EasyJet,” Chief Executive Officer Carolyn McCall said in a statement today.
EasyJet aims to lift its business travelers to 21 percent of total passengers from 18 percent currently, McCall said in March. Yields, a measure of fares, are higher for some business customers as they tend to book later and pay extra for options such as priority boarding. EasyJet had previously only sold the tickets through business booking channels.
The flexible fares, which start at 99.99 pounds ($164), allow passengers to change the date of their flights up to two hours before departure, the company said. The tickets will also let customers check a bag at no extra cost and give them priority boarding passes.
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