Advertisers are teaming up with TV programmers to create content promoting both a product and a TV show. They hope the spots will help them combat ad-skipping on digital video recorders
Bestselling author Lee Eisenberg talks with Senior Editor Diane Brady about his new book Shoptimism and how the economic crisis will affect consumer habits over the long term
People in their teens and 20s have some of the highest unemployment rates in the U.S. and around the world. This is leading to fear of a lost generation. BusinessWeek's Peter Coy explains.
BusinessWeek's Matthew Boyle on Aeropostale's decision to have co-CEOs and the track record of companies such as Goldman Sachs that have appointed two people to share power in the top job
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