To enter the world's $21 billion instant coffee market, Starbucks has rolled out its biggest-ever product launch, selling Via with employee pep rallies, taste tests, and national advertising. But some baristas and customers think the hard sell is too much
Advertisers are teaming up with TV programmers to create content promoting both a product and a TV show. They hope the spots will help them combat ad-skipping on digital video recorders
Bestselling author Lee Eisenberg talks with Senior Editor Diane Brady about his new book Shoptimism and how the economic crisis will affect consumer habits over the long term
People in their teens and 20s have some of the highest unemployment rates in the U.S. and around the world. This is leading to fear of a lost generation. BusinessWeek's Peter Coy explains.
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