Reinventing Careers

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Along with reducing layoff costs, this strategy can minimize the expenses associated with pursuing new business opportunities. Some forward-thinking organizations are already creating these types of reinvention programs.

What are some of the stumbling blocks people face when they're trying to reinvent their careers?

People tend to fantasize about new careers and are often unprepared for the amount of work that's involved in actually making the switch. They also have a hard time shifting out of their old work identity, which means that they often try to pitch themselves in a new field using their old language. This results in a translation failure, where hiring managers don't understand how the candidate's background applies to the job they're seeking.

Identity can also be a big obstacle when people are trying to reinvent themselves within their firm. Because they've been defined by a particular job function, they cannot get a shot at a new role. A number of clients come to us after hitting this barrier.

What advice do you have for people looking to reinvent their career?

Understand that whether it's within your current firm or a totally new field, successfully reinventing yourself requires you to establish your legitimacy as a candidate. Hiring managers, both internal and external, have goals they need to meet. Your mission is to prove—in tangible ways—that you can be a valuable asset to them in reaching those objectives.

Minimize translation failure by learning how to repackage your background so that it highlights those skills that will be directly useful in helping you succeed in your new role. Ask yourself: "How can I benefit from what I've done in the past?" Analyze your talents and identify the work successes that demonstrate them. Match those previous accomplishments to future career deliverables—this will help you see what achievements in your background are of value to hiring managers in your new field.

Thank you. What if our readers want to learn more?

They can check out our Web site at www.reinvention-institute.com.

Readers: Would you like to "reinvent" your career? If so, what is holding you back? What is helping you get started? Any comments are appreciated.

Goldsmith's new book, What Got You Here Won't Get You There, was recently listed as America's best-selling business book in The Wall Street Journal. He can be reached at Marshall@MarshallGoldsmith.com, and he provides his articles and videos online at MarshallGoldsmithLibrary.com.