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text size: T T Enterprise August 25, 2011, 4:45 PM EDT

With a Little Help from My Friends

How companies are using Salesforce’s social networking products

Matt Stroshane/Bloomberg

Toyota
Building a “Toyota Friend” social network for owners of its electric cars in Japan and the U.S. using Chatter
 
Burberry
Used Salesforce technology to build the e-commerce site “Burberry World” to sell and showcase luxury goods
 
KLM
Relies on Salesforce software to monitor and respond to travelers’ problems voiced on Twitter
 
Disney
Started a Salesforce-powered marketing campaign on Facebook that includes a trip planner and photo-sharing capabilities
 
Gatorade
With Salesforce software, set up a social media command center for monitoring conversations on Twitter and Facebook
 
Dell
Uses Salesforce software to track what social media users are saying about Dell products

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