Matt Stroshane/Bloomberg
Toyota
Building a “Toyota Friend” social network for owners of its electric cars in Japan and the U.S. using Chatter
Burberry
Used Salesforce technology to build the e-commerce site “Burberry World” to sell and showcase luxury goods
KLM
Relies on Salesforce software to monitor and respond to travelers’ problems voiced on Twitter
Disney
Started a Salesforce-powered marketing campaign on Facebook that includes a trip planner and photo-sharing capabilities
Gatorade
With Salesforce software, set up a social media command center for monitoring conversations on Twitter and Facebook
Dell
Uses Salesforce software to track what social media users are saying about Dell products