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Bad Economy, Great Brands

Companies often cut marketing during downturns, but many iconic ad campaigns were launched during recessions. BusinessWeek's Burt Helm looks at five such efforts, from 1954 to 1982.

Debate Room

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Charter Schools Get Top Marks

Primary and secondary schools created via private funding and effort exceed conventional public schools in quality. Pro or con?

 

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Top Stories

Wall Street Staggers

What brought down the markets? Bad choices, greed—and never learning from past mistakes

The Shakeout After Lehman, Merrill, AIG...

As credit stays tight, power shifts to Bank of America, Barclays, hedge funds, and private equity—and regulators will keep a more watchful eye

Where AIG Went Wrong

An underwriter's job is to spread risk. But AIG let itself become seriously exposed to the shaky housing sector

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IN YOUR FACE: THE FED DECLINES TO CUT FUNDS RATE

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Reader RJ Writes:

"Banks' lending standards were way too flexible. To solve the problem, we must suffer through market downturns or force banks to tighten lending requirements."

 

The Welch Way

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To the Streetquake's Casualties

Advice for Lehman and Merrill staffers—or anyone caught in an M&A or bankruptcy