Companies often cut marketing during downturns, but many iconic ad campaigns were launched during recessions. BusinessWeek's Burt Helm looks at five such efforts, from 1954 to 1982.
Primary and secondary schools created via private funding and effort exceed conventional public schools in quality. Pro or con?
What brought down the markets? Bad choices, greed—and never learning from past mistakes
As credit stays tight, power shifts to Bank of America, Barclays, hedge funds, and private equity—and regulators will keep a more watchful eye
An underwriter's job is to spread risk. But AIG let itself become seriously exposed to the shaky housing sector
"Banks' lending standards were way too flexible. To solve the problem, we must suffer through market downturns or force banks to tighten lending requirements."
Advice for Lehman and Merrill staffers—or anyone caught in an M&A or bankruptcy
Although many on the list have seen their stocks take a beating, almost all still have robust sales, good margins, and strong market positions