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Interactive Case Study

Changing IBM's Innovation Strategy

The Issue: Setting IBM's R&D Agenda

New director of research John Kelly had to refocus the company's R&D without alienating scientists. The solution? Collaboration and diversification

The Analysis: Getting Creatives on Board

Kelly won over his R&D team by taking the time to meet his scientists and encouraging all to speak up, says consultant Charles Warner

Comment: What Would You Do?

"Overseeing an opinionated group of experts is no easy task, but Kelly showed an admirable willingness to engage with his R&D scientists, coupled with a sense of steeliness that IBM will need to thrive."

—Helen Walters

Reader Poll

Do creative types need less motivation from management than other employees?

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Special Report

The World's Most Innovative Companies

Smart ideas for tough times: The 50 companies that make up our annual ranking nurture cultures that value creative people in good times and bad

Innovative Companies: Interactive Scoreboard

Check out our sortable list of the 50 innovation leaders on this year's BusinessWeek-Boston Consulting Group ranking

Bezos On Innovation's founder discusses his approach to innovation—both how to do it and how to stay focused when critics question high-risk projects

Innovative Companies: The Methodology

How we compiled our list of the World's Most Innovative Companies

GE: Reinventing Tech for the Emerging World

How GE Healthcare engineers combined technology and creativity to develop the MAC 400, a portable ECG machine suitable for the Indian market

Opening Up The Wii

The WiiWare Channel will feature games created by independent developers. It's win-win for both Nintendo and game designers

HP Labs' Latest Experiment: Itself

As the computer giant cuts its number of major research projects, its labs director explains the attempt to marry the grant-writing focus of a university with the entrepreneurial approach of a venture capital firm

Innovative Companies: The Lowdown

BusinessWeek's Bruce Nussbaum chats with BCG's innovation head Jim Andrew about this year's list of the world's most innovative companies

Pure Digital Flips the Script

How the Flip—a bare-bones digital camcorder—grew from a simple idea to a contender among giants like Sony

A Smaller, Friendlier Hummer?

GM's macho tank, the Hummer, is evolving into a smaller, higher-mileage SUV even Moms can love

Slide Show: Innovation Tools and Trends

Check out our list of the latest books, Web sites, and data visualization methods that can help spark innovation

Slide Show: The Truth of Collaborative Innovation

Encouraging staff to work in groups can foster creativity, sharing of expertise, and greater efficiencies

Featured Video

screenshot from featured video

P&G's AG Lafley on Innovation

In an in-depth interview, Procter & Gamble CEO A.G. Lafley outlines how innovation is at the heart of the consumer goods giant