Inside Innovation

Interactive Case Study

Changing IBM's Innovation Strategy

The Issue: Setting IBM's R&D Agenda

New director of research John Kelly had to refocus the company's R&D without alienating scientists. The solution? Collaboration and diversification

The Analysis: Getting Creatives on Board

Kelly won over his R&D team by taking the time to meet his scientists and encouraging all to speak up, says consultant Charles Warner

Comment: What Would You Do?

"Overseeing an opinionated group of experts is no easy task, but Kelly showed an admirable willingness to engage with his R&D scientists, coupled with a sense of steeliness that IBM will need to thrive."

—Helen Walters

Reader Poll

Do creative types need less motivation from management than other employees?

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Slide Show: Innovation Tools and Trends

Check out our list of the latest books, Web sites, and data visualization methods that can help spark innovation

Slide Show: The Truth of Collaborative Innovation

Encouraging staff to work in groups can foster creativity, sharing of expertise, and greater efficiencies

Featured Video

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P&G's AG Lafley on Innovation

In an in-depth interview, Procter & Gamble CEO A.G. Lafley outlines how innovation is at the heart of the consumer goods giant