The World's Best Brands

Return to BusinessWeek issue of August 7, 2006 >

The success stories—and the failures—of this year's Top 100


Best Global Brands

How the BusinessWeek/Interbrand Top 100 companies are using their brands to fuel expansion


Online Extra: The 100 Top Brands Interactive Scoreboard

Interactive rankings from BusinessWeek and Interbrand


Online Extra: Slide Show: Top 100 Global Brands


Online Extra: Quiz: Your Brand IQ


Graphic: The Big Winners


Graphic: The Big Losers


Online Extra: Brand Extensions We Could Do Without

Marketing by brand is big money, but just how far can you stray from your core product or service before consumers say no?


Online Extra: Slide Show: Bad for the Brand?

Here's a look at seven brand extensions that are a real stretch


Burt's Bees: Up From Craft Fairs

In a Q&A, CEO John Replogle on keeping a homey touch while expanding big time


Queen Of Pop

Meet Mary Minnick. She's blunt. She's impatient. And she's putting the fizz back in tired Coke


Online Extra: Slide Show: The Real Zing

A photo presentation illustrates 120 years of Coke ads


Chart: Investors: Switching To Pepsi?


Chart: Coming Up Flat


Graphic: Coke's New Attitude


Bio: Mary E. Minnick


Graphic: Mary's Makeover




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