In Depth

Diane Irvine, Blue Nile


AGE

51

CEO SINCE

February 2008

PREVIOUS ROLE

President and Chief Financial Officer

TRIUMPHS

Took market share from brick-and-mortar rivals through aggressive growth; overhauled a stuffy Web site

TO-DO

Learn how to sell diamonds in more than three dozen countries

LESSON

Don't get stuck playing defense; think attack


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