Top 50 Corporate Giver

Target Corp (TGT)


Laysha Ward

Foundation program:

Target Foundation
10 % of giving is through foundation

Signature program:

Take Charge of Education
Since Take Charge of Education was launched in 1997, Target has contributed to over $139 million to more than 110,000 schools nationwide.

Through the Take Charge of Education program, Target donates an amount equal to 1% of REDcard(SM) (Target Visa and Target Card) purchases made at Target and and 1/2% of Target Visa purchases made elsewhere, to the eligible K-12 school of the cardholders choice.

Schools have used these unrestricted funds for everything from student recognition programs and new playground equipment to library books and school musical costumes.

More than 9 million Target cardholders participate in the program.

2004 cash donations $ 107,800,000
As pct. of revenue 0.2 %
As pct. of earnings 3.6 %
Change since 2003 0 %
Change since 2002 23.6 %

2004 in-kind donations $ 0
As pct. of revenue 0 %
As pct. of earnings 0 %
Change since 2003 0 %
Change since 2002 0 %

Projected increase/decrease increase

 Favored Issues
  arts   education   community development   health care   international
  Arts   Edu   Comm   Health   Intl

 Major Objectives

Target's giving objective is to be a leader in innovative philanthropy by creating strong communities in which we do business.

Target focuses its community giving efforts in four key areas: arts, education, social services, and other vital partnerships
? Arts: Target supports arts experiences that are family-oriented and affordable, including programs such as art exhibits, free days at museums, classes, performances and those that bring the arts to schools or schoolchildren to the arts.
? Education: Reading is an essential element of each child's educational process. Target supports programs that promote a love of reading or encourage children to read together with their families. We specifically focus on programs that inspire young readers (birth through 3rd grade). Also, our Take Charge of Education program is a school fundraising initiative. Ready. Sit. Read!, is dedicated to fostering a life-long love of reading in children. The program focuses on children from birth to age 9, and was developed in partnership with the United States Department of Education. Ready. Sit. Read! includes a partnership with the national non-profit organization Reach Out and Read; sponsorship of the Library of Congress "Letters About Literature" project; monthly children's crossword puzzles; and sponsorship of book festivals throughout the country. Target also supports United Through Reading, a program to help deployed military members and their children stay connected by videotaping the parent reading a book, sending that video to his/her children, and returning a video to the parent that shows the reaction of the child watching the video of the deployed parent reading.
? Social Services: Target supports organizations that help build strong communities in which we do business. For example: we support organizations that help prevent family violence such as parenting classes and family counseling. In addition, we also provide assistance for support groups and abuse shelters.
Other vital partnerships: Target supports communities through numerous volunteer programs and the United Way. We're a partner with the American Red Cross to support immediate and on-going disaster relief and preparedness. Our partnership with United Way is one of the most successful campaigns in retail.