Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Case Study: How Facebook Scaled Up

Posted by: Jessie Scanlon on September 23, 2009

OK — so it was more a chat than a case study, but Jason Pontin, the editor of the Technology Review and previous editor of Red Herring, grilled Mike Schroepfer, Facebook’s VP of Engineering, about how that company had scaled up.

And scaling up is something the company had to do fast: in the past year, Facebook users tripled from 100 million to 300 million. But as Schroepfer says, he couldn’t just triple the number of servers, because social networks grow exponentially. Pontin’s questions ranged from hard-core technology scaling details to questions about how Facebook thought about revenues and costs during this period of rapid change. If you register, you can see their fireside chat (complete with video fires) here.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

BW Mall - Sponsored Links

Buy a link now!