Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
The Sims 3 is coming to computers June 2nd. Anytime a Sims game is launched, you can bet it will be a big deal. The first Sims game is the best-selling computer game of all time and its sequel, The Sims 2, is ninth. It’s only every few years we see a new Sims launch — the first in 2000, the second in 2004 — so they’re met with much fanfare.
But it’s not just about sales; The Sims was the first life-simulation game to become a pop culture hit. The god-like creation and control of human characters was a philosophy debate waiting to happen. With each new release, the characters become more life-like, are able to participate in more activities, and interact with each other in increasingly sophisticated ways.
Electronic Arts recently passed me new features of The Sims 3, so I thought I'd share them with you:
- Movie Mash-up tool (videos) allows players to easily create and share machinima movies
- Upload content that feeds Social Networking sites like Facebook
- Share your creations online and other players who can use your artwork in their game
- Sims Sidekick, Sim Social, and Sim Friend allow you to interact with sites across the web
- The Sims Flash based experience enables one-on-one dialogue with a Sim of your creation
- “Create a Sim” and “Create A Style" enables every player unlimited customization options from your personality traits (which number in excess of 60) and lifetime goals (over 30 to choose from) to the pattern and style of your outfit or interior.
- For the first time the neighborhood transforms around you, your neighbors age, and your interactions affect those around you
- With both short and long term goals, you can jump in for a quick 30 minute achievement or dive-in for 3 hours and shape the world around you
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.