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The Four Horsemen of Innovation

Posted by: Michael Arndt on May 16, 2009

Corporate innovators come in four types, says Robert Wolcott, founder and executive director of the Kellogg Innovation Network at Northwestern University. Wolcott identifies them in his upcoming book, Grow from Within: Mastering Corporate Entrepreneurship and Innovation. They are the the opportunist, the enabler, the producer, and the advocate.

Which type is your company? Which type is more successful? You can listen to this interview I did with Wolcott to find out. You’ll also learn about a fifth type, the failure.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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