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The trailer for Objectified, an independent documentary about industrial design, is finally available (watch below). The film, which should be released this year, explores the relationships between consumers, mass products, and their designers. Gary Hustwit, who was behind the 2007 sleeper hit Helvetica — an earnest and surprisingly moving documentary about graphic design and typography, directed the movie. In his new film, Hustwit interviews the likes of Marc Newsom, Jonathan Ive, and Karim Rashid. It is no stretch to say design aficionados everywhere are looking forward to the movie’s release — us included.
(For the uninitiated, Helvetica is premiering on PBS in the US this January; check your listings for more.)
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.