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I’m always a little wary of actors or musicians declaring their support for a cause. Why care more about their opinion than anyone else’s? No one’s ever convinced me that support of a figure from popular culture ever made a real difference in a political campaign, and it could do more harm than good. This remix of Barack Obama’s “Yes We Can” speech by will.i.am of group, Black Eyed Peas, features a motley assortment of creative characters, from A-list to random-list. It’s eye-catching — and given that in two days it’s been uploaded by a ton of different users, and has been watched millions of times, it’s certainly testament to the way the Democratic candidate has caught the attention of the YouTube generation. Will it make a difference? I guess we’ll see tomorrow.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.