Barack's momentum: does the support of the YouTube generation mean anything?

Posted by: Helen Walters on February 4, 2008

I’m always a little wary of actors or musicians declaring their support for a cause. Why care more about their opinion than anyone else’s? No one’s ever convinced me that support of a figure from popular culture ever made a real difference in a political campaign, and it could do more harm than good. This remix of Barack Obama’s “Yes We Can” speech by will.i.am of group, Black Eyed Peas, features a motley assortment of creative characters, from A-list to random-list. It’s eye-catching — and given that in two days it’s been uploaded by a ton of different users, and has been watched millions of times, it’s certainly testament to the way the Democratic candidate has caught the attention of the YouTube generation. Will it make a difference? I guess we’ll see tomorrow.

Reader Comments

Michael Garcia Novak

February 5, 2008 10:14 AM

It is difficult to understand the lyrics ( or words), but regardless, the emotional connection is inevitable!
I love it, i think it might make a difference, it should make a difference. Young artist compel millions to buy their albums, based on the emotional connection they create thru their music or any other artistic expression. Yes we can!

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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