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Have you been coveting the supermodel-slim MacBook Air since it was unveiled yesterday? Totally gorgeous, right? At one point yesterday afternoon, I visited the Apple Store online to see if I could pre-order it, and the site was — no surprise — unbelieveably slow. And my computer crashed. Yeah, I wasn’t alone, of course!
But after the iPhone pricing debacle last year, I’m a little nervous about buying the pricey MacBook Air just as it leaves the gates. Will the price drop suddenly? Will early adopters be angry? What will it mean for Apple if the iPhone pricing situation carries over to the MacBook Air? Anecdotally, consensus from friends and colleagues was that while the MacBook Air is stunning and has a pull that’s hard to resist, people are also stunned by the price.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.