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As the movers and shakers of the mobile industry meet in Barcelona for the annual Mobile World Congress, which kicked off on Feb. 16, few handset makers see a brighter 2009 than the Koreans. Even as the undisputed leader, Finland's Nokia (NOK), is bracing for the global mobile-phone industry's first year of contraction in eight years, executives at Samsung Electronics and LG Electronics say they are determined to grab market share from rivals new or old. "The keyword for 2009 is yet more dramatic growth," says Lee Younghee, Samsung's vice-president for overseas marketing.

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