CEO Lafley lays out the principles of innovation that turned around his company and can fire growth anywhere
Dr. Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the web and user-generated content to create compelling marketing campaigns
—David Kiley, Brand New Day
Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Read exclusive interviews with the CMOs of companies including Google and McDonalds. All this—and more
Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too
Hundreds of job openings with design-driven companies.
Confidential srch 10272 | New Jersey & New York City, New York
Posted: May 8
Tata Elxsi Ltd | London, United Kingdom
Posted: May 8
Umeå University, Umeå Institute of Design | Umeå, Sweden
Posted: May 8
Jan Fields is the confident dynamo behind McDonald's push into specialty coffees. She says it's ready
The century-old sneaker maker has been undergoing an overhaul since it was bought by Nike. The new global VP for footwear talks about the classic retro shoe
To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers
For the second year in a row, BusinessWeek joined the Effie Awards to get the lowdown on the ad industry
The Web phenom was never into maximizing profits. A scrap with eBay may change things
"What Apple should fear most is a Microsoft takeover of a computer business like Dell or Microsoft expanding their own PC business, then optimizing their OS for their machines."
Read the Story and Tell Us What You Think
The advertisements that appear on Web sites are a nuisance for readers and a false economy poised to fall to Earth. Pro or con?
How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand
Slide Show: Michael Jordan's Back (Again)
Khoi Vinh has emerged as a leading critical voice in the evolving discipline of web information design. He talks about the challenges of integrating traditional and internet design
The social networking site's coming redesign will be marked by a cleaner, more organized look to appeal to its vastly bigger, more diverse user base