Brand Equity

Featured Blog

The U.S. Supreme Court on Monday unintentionally struck a victory for consumers who don't want their time wasted with bad or irrelevant ads. The high court declined to hear a case about digital video recorder technology, thus making it easier for cable systems to offer services that would bring ad skipping systems to more TV watchers.

—David Kiley, Brand New Day

Insight: Kerry Capell

Building European Brands Through Social Media

How companies such as Cadbury, Vodafone, and Volkswagen are generating buzz and connecting with customers through Twitter and other sites

Anatomy of a Brand

Wal-Mart Moves Upmarket

The recession is bringing Wal-Mart affluent shoppers looking for bargains. Can new CEO Duke keep them in a recovery?

Featured Book Review

Going Great Guns with Fear Marketing

Whatever your views on gun control, there are lessons to be learned from the firearm industry

Viewpoint: Jeff Jarvis

Jeff Jarvis: Openness and the Internet

As our social lives, business, and government become more transparent via the Internet, there are benefits for anyone who wants to create and connect

WHAT'S YOUR STORY IDEA?

Is Recession the Time to Boost Ad Spending?

To steal a march on downsizing rival brands, Hyundai and AirTran are upping their marketing budgets. History says that's smart

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

• Senior Technical Manager

  Trigger Shanghai  |  Shanghai, China

  Posted: Jun 4

• Interaction Design Director

  Smart Design  |  Barcelona, Spain

  Posted: Jun 3

• Technologist (Web, Desktop, Mobile) - Milan

  Frog Design HR  |  MILAN, Italy

  Posted: Jun 2

>> View All Jobs

BW Mall - Sponsored Links

• Numara Track-It! Software Release 9 Worlds leading Help Desk Software, NOW w/FREE Asset & Change Mgt! Free Trial!
• Free Forrester Risk Management Report Demystifying Enterprise Risk Management. Download Free With Registration.
• Talent Management for the 21st Century Register to download this Harvard Business Review article.
• Are You Six Sigma Certified? Earn 100% Online-Six Sigma Certificate From Villanova. LEARN More Now!
• Get More From Your Creative Resources Study Shows Measurable Productivity Gains with Adobe® Creative Suite 4® Software
• Buy a link now!