Brand Equity

Featured Book Review

How P&G Pampers New Thinking

CEO Lafley lays out the principles of innovation that turned around his company and can fire growth anywhere

Podcast: Innovation of the Week

Creating Open Brands

Dr. Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the web and user-generated content to create compelling marketing campaigns

Many people are anti-brand to a point. They relentlessly buy generic products. They skip every TV commercial they can. They also say that they don't vote based on ads they see. I'm not buying it.

—David Kiley, Brand New Day

Special Report

Best Global Brands

Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Read exclusive interviews with the CMOs of companies including Google and McDonalds. All this—and more

The 2008 Winners

Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

New Business Development Director
Confidential srch 10272 | New Jersey & New York City, New York
Posted: May 8
Head - Design Engineering
Tata Elxsi Ltd | London, United Kingdom
Posted: May 8
Leader for Interaction Design MA programme
Ume� University, Ume� Institute of Design | Ume�, Sweden
Posted: May 8

>> View All Jobs

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Brand Strategy

Get the Most Out of Your Ad Agency

Wolff Olins' Intuitive Branding

He Works Hard for the Money

Playbook: How Toyota is Building Sales in China

Xerox Gets a Brand Makeover

Struggles of a Mad Man

Narrated Slide Show: Madison Ave.'s Internet Dilemma

The American Green House

Brand Profiles

The Icelander Who Wants Saks

LG Bets Big on TV Design

Vente-privee.com Refashions Closeouts

Philips' Lightbulb Moment

Steppenwolf's Dramatic Arc

Dove (D)evolution

Slide Show: How to Get the Girl

Industry Trends

Carbon Confusion

The State of Indian Design

The Death of Mass Luxury

Beware the Advertising Pretest

Little Green Lies

Slide Show: Green or Greenwashed?

Haggling Starts to Go the Way of the Tail Fin

This Is Your Brain on Advertising

The Big Record Labels' Not-So-Big Future

Slide Show: Ten Rock Stars Who Shook the Music Establishment

more…

Marketing

An Ad Man Tests the Limits

A Boom in Political Advertising

What You Really Want to Buy

NBC: Blindsided by Notre Dame

Facebook: Marketers Are Your 'Friends'

So Many Ads, So Few Clicks

FEATURED SLIDE SHOWS

Advertisers on Advertising

Beijing's Olympic-Size Headaches

Can Craigslist Stay Oddball?

The Web phenom was never into maximizing profits. A scrap with eBay may change things

IN YOUR FACE: IS APPLE ONTO SOMETHING?

Reader Jodeo Writes:

"What Apple should fear most is a Microsoft takeover of a computer business like Dell or Microsoft expanding their own PC business, then optimizing their OS for their machines."

Read the Story and Tell Us What You Think