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New Jobs In The Economic Recovery? Try Communications

Posted by: Bruce Nussbaum on April 06, 2010

Mike Mandel is the best economist I know and he’s predicting that the fastest growing job segment in the recovery that is starting will be in communications.

Mike’s Second Law of Booms and Busts says that jobs that tend to recover in the bust also tend to lead the boom. So, looking at the stats that are being published now on new job growth, what does Mike see? The latest batch of stats from Washington show a surge of jobs in the broad categories of “internet publishing and search,” “computer systems design,” and “wireless.”

Mike is interpreting these numbers to mean that a broadly-defined media boom will lead the US economy for the years ahead. By “media,” he includes health-care related apps (Future Well), mobile payments via cell phones, and all Facebook-Google-Apple platform stuff.

I would also include education, which is undergoing a massive de-massing and switch to social media platforms. When you add the University of Phoenix and IDEO together (they’ve partnered), you get massive change. And I would add government as well. Yep, a big chunk of business now being picked up by the innovation consultancies such as IDEO is federal government business. This will boom as states and cities join the revolution.

Very cool analysis by Mike—who is forming his own media company called Visible Economy—to play his hunch. Hear that VCs?

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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