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Design Thinking Symposium In Singapore

Posted by: Bruce Nussbaum on November 15, 2009

I’m off this week for a swing through Asia and Singapore is my first stop. I’ll be speaking at a great Design Thinking Symposium in Singapore on Wednesday.

It’s got an interesting program and the audience promises to be a mix of government, private industry, and local creative folks.

Singapore is pretty much an engineering/technology driven society and my job will be to explain how it will take more than efficiency and technology to prosper in the future. I will try and explain that it will take empathy and the ability to understand real and digital consumer cultures, tools to iterate and visualize concepts, creative methods of generating new options where none existed before and a desire to venture into the unknown rather than rummage in the declining present.

Should be very interesting.

Reader Comments

Daniel Christadoss

November 15, 2009 7:49 PM

I always thought Singapore being a lean mean machine would be the last city to require improvement. This is the engineer in me thinking. But looking at the way Bruce puts it it makes a lot of sense. It is about the future and the undiscovered opportunities which Design Thinking can bring about. Looking forward to your blog after symposium.Hopefully you will cover some new thought processes


November 15, 2009 10:35 PM

Hope you stop by BKK. There must be some interesting things going on there now that they aren't changing governments every few weeks. Safe travels.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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