Are There Jobs in Journalism?

Posted by: Bruce Nussbaum on September 22, 2009

I’m about to give a speech at SVA (School of Visual Arts) in NYC in its great Design Crit grad program. I know a lot of the students will ask me if there will be jobs for them after they get their degrees.


So I turned to Mike Mandel, Business Week’s chief economist, for help and he just blogged this wonderful (if ugly) series of charts on media employment. Bottom line, things are tough in newspapers and will probably get worse but there is a much bigger world of media out there and it it looking promising.

My two cents is that people are overwhelmed with “data” and “information” and long for insightful curators to sort things out for them. We used to call them editors. This need is rising fast. Journalists with deep understanding of their subjects, from Design and Innovation to Finance and Management, and an ability to integrate information from many platforms and present it over many platforms (print, video, TV, blogs, Twitter, etc.) will do very, very well in the future.

Reader Comments

matthew shears

September 24, 2009 8:19 PM

The future of the media industry will be shaped by expertise and opinion. Not the expertise of referral and links - but the expertise of real, in-depth knowledge and study. Not the (shouted) opinion of the virtual soap box, the rant of the blog - but the opinion that comes of expertise and experience - the reasoned voice. Regurgitating the news is no longer good enough - it will take insight, knowledge accrued through real on-the-ground experience, and opinion born of an understanding that comes from the slog and grind of the real world, not the virtual world. So yes, Bruce, there is plenty of opportunity, but its opportunity for those that are true journalists, inquisitive, empathic, willing to take risks, NOT embedded or bought, willing to be an effective "checks and balances" in this world of spin and "for hire" news. We need journalists now more than ever - no matter the medium - for they have been desperately missing over the past 2 decades.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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