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Caterpillar Has A New Hybrid Tractor

Posted by: Bruce Nussbaum on July 22, 2009

Jessie Scanlon has a great piece on a new diesel/electric hybrid tractor out by Caterpillar. It’s innovation in a recession.

Caterpillar brought in customers early to learn what they wanted (versatility). And it used customers to provide feedback as it iterated the design.

Cat says the machine can be used in construction and mining—and is 30% more fuel efficient.

Reader Comments

Thad Setchell

April 26, 2011 1:39 PM

The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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