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Kindle 2 is Here. eBooks Are Hot.

Posted by: Bruce Nussbaum on February 9, 2009

What do people buy in a severe recession that feels like a depression? Well, they buy iPhones (not as many but still lots). They buy Wii. And they buy Kindles. Each is a platform, that is delivers great experiences and information, modestly priced ($300-$400 seems the sweet spot) and easy to use.

Kindle 1 was controversial in terms of design but great in terms of delivery over the net and sold super-well. Now comes Kindle 2 that is better designed, easier to use, same modest price and same great over-the-net delivery. From Amazon no less.

The screen is bigger and faster, the controls are better designed and displayed, it holds 7 times more than its predecessor and perhaps best of all, Kindle 2 talks to you in three speech rates (my blind friends get these super-fast voice downloads on the phone every morning on news and professionally stuff, setting them up for the day—i always wanted this).

This is very good stuff.

Reader Comments

Bruce Temkin

February 12, 2009 4:18 PM

I've been a big fan of the Kindle; actually thought the initial design got it mostly right -- especially for a first version (see my blog post:

This new version will definitely increase the penetration and rapid growth of eBooks. Moving from offline bookstores to online bookstores to eBooks is a natural evolution.

Let's call it Amazonian Darwanism.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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