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I heard that at a private meeting with CEOs Thursday night, many corporate executives expressed their desire to go forward on sustainability projects but were afraid to say so publicly. What a time we live in. CEOs are afraid that their boards and shareholders would disapprove of making their products greener. Why? Because boards and sharehold feel managers should focus on revenues and profits during this steep recession.
Truth is, sustainability can improve the bottom line by saving costs and, sometimes, raising profit margins.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.