Barack Obama--New President, New Website

Posted by: Bruce Nussbaum on January 21, 2009

Check out the new White House web site launched on the day of the inaugural. It’s got what a really good social media site needs to have. http://www.whitehouse.gov/ Corporations would be smart to copy the design.


Then check out the new blog. http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

Communication, Participation and Transparency are its guiding principles. Again, right in the sweet spot of what blogging is all about. Very impressive.

OK. Now what? The President’s blogmaster Macon Phillips has a big job ahead of him. As Jeff Jarvis points out, Obama’s earlier website Change.gov asked people to send in their policy recommendations. There is no obvious place for that on the whitehouse.gov site right now. That has to change.

Open sourcing the transition of this economy and polity to a 21st century model requires a bottoms-up approach. Right now, President Obama has a coterie of middle-aged Clintonites who went to grad school decades ago and who cut their policy teeth in the 90s. This is an very different era and he needs to hear from all the people who elected him—especially the Gen Yers.

The same is true of every corporation and university in the nation. Right now, only Dell and Starbucks have a series conversation going on with their consumers over co-creating their future relationship.

Where is the university equivalent?

Reader Comments

emily campbell

January 22, 2009 9:18 AM

Does Barack have "a powerful design nerve"? Check out my blog post at http://designandsociety.wordpress.com/

Gong Szeto

January 24, 2009 3:58 AM

the feature you require is probably the most important and hardest to get right. see the work of sunlight foundation and their efforts in the transparency space. no other foundation has this sole mandate. also, see a proposal to the buckminster fuller challenge that attempts to create a realtime voter sentiment "market" not unlike the NYSE, but for ideas to improve this country and influence pending legislation. -- http://www.gongszeto.com (see sidebar for YOD.org) there are many hairy challenges to full transparency, some political, many technical. current wired has a terrific and detailed piece about those challenges.

Obama Mail

February 5, 2009 11:09 PM

www.obamamail.info - www.obamamail.info - www.obamamail.info

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May 15, 2011 6:02 PM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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