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Barack Obama--New President, New Website

Posted by: Bruce Nussbaum on January 21, 2009

Check out the new White House web site launched on the day of the inaugural. It’s got what a really good social media site needs to have. Corporations would be smart to copy the design.

Then check out the new blog.

Communication, Participation and Transparency are its guiding principles. Again, right in the sweet spot of what blogging is all about. Very impressive.

OK. Now what? The President’s blogmaster Macon Phillips has a big job ahead of him. As Jeff Jarvis points out, Obama’s earlier website asked people to send in their policy recommendations. There is no obvious place for that on the site right now. That has to change.

Open sourcing the transition of this economy and polity to a 21st century model requires a bottoms-up approach. Right now, President Obama has a coterie of middle-aged Clintonites who went to grad school decades ago and who cut their policy teeth in the 90s. This is an very different era and he needs to hear from all the people who elected him—especially the Gen Yers.

The same is true of every corporation and university in the nation. Right now, only Dell and Starbucks have a series conversation going on with their consumers over co-creating their future relationship.

Where is the university equivalent?

Reader Comments

emily campbell

January 22, 2009 9:18 AM

Does Barack have "a powerful design nerve"? Check out my blog post at

Gong Szeto

January 24, 2009 3:58 AM

the feature you require is probably the most important and hardest to get right. see the work of sunlight foundation and their efforts in the transparency space. no other foundation has this sole mandate. also, see a proposal to the buckminster fuller challenge that attempts to create a realtime voter sentiment "market" not unlike the NYSE, but for ideas to improve this country and influence pending legislation. -- (see sidebar for there are many hairy challenges to full transparency, some political, many technical. current wired has a terrific and detailed piece about those challenges.

Obama Mail

February 5, 2009 11:09 PM - -

ObamaMail is a project created from unique ideas circuit love of the President, in order to send his fans do not e-letter, but the right letter, which will directly be sent to President Obama.

The speed is only need to click on the link "Send Obama Letter" fill out your information and teskst of your choice that will be sent to the president.

Your opinion will mean a lot of the President and not only that, you will be able personally to write what they believe to be sincere or not, but your opinion is most important for the functioning of the country in which you live and improve their conditions, draw attention to the administration, role criticism to what you do not like, write your experience that you've experienced, some are known to all functioning properly, or does not work, draw attention to the time after that is not too late.

For the first hour received over 1,000 of your letters that are sent next day.

We did not expect such a great interest, but we would like to thank all those who showed confidence.

Site will bring some newspapers and always will improve, and we have emphasized that will assist humanitarian organizations of the money that is collected.

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May 15, 2011 6:02 PM

Thank you for the post i learned a great deal today my freind you take care

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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