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My Green Metrocard For The Subway.

Posted by: Bruce Nussbaum on June 3, 2008

I bought a Metrocard for the New York subway recently and it was colored green, not the usual black. Nice. Then I flipped it around and there it was. A message from the MTA : “Your carbon footprint is 1/4 of the national average!”

Cities with mass transit are greener than those without one, the suburbs and the exurbs. Which are the greenest cities in the US? Europe? Asia? Latin America?

Check out Britain’s Stern Report.

Reader Comments

Dan Hoffman

June 11, 2008 8:39 PM

Mine says, "Every full rail car keeps 75 to 125 cars off the road", with a pic of one big rail car and a bunch of little ones). Nice! Interesting that it's not the same message on every card; kind of reminds me of collector cards given out in cereal boxes. ("MTA Green Cards: Ride the subway and collect all 10!")

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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