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Brand Autopsy on Business Week

Posted by: Bruce Nussbaum on June 4, 2008

Check out branding guru John Moore’s blog Brand Autopsy Marketing Practice on why in-depth journalism has a strong following. It’s about my own magazine, which makes me reluctant to call out, but the blog item is from an independent source.

The post is part of John’s ongoing series called “Would You Miss…”

Reader Comments

nick mun

June 5, 2008 2:43 AM

i thought brand autopsy was a bit of a misnomer. after all, autopsies are only conducted on the dead. but it does grab attention, departing from the staid "brand audit".

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