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Best Applications For The iPhone And The Mobile Web.

Posted by: Bruce Nussbaum on June 24, 2008

There is a great package of stories on the latest mobile web design on the Innovation & Design channel starting with the best applications for the iPhone. The criteria were good ones: “in selecting our top Web apps, we focused on design. How does the page look on the 3.5-in. screen? Were the buttons big enough that we could easily tap them with a finger? And does the content reflect the mobile context?” Context is critical. My favorites are Rememer The Milk, Kayak and iFacebook.

The main story, by the brilliant Jessie Scanlon, focuses on context—meaning it’s not about the mobile thingie, the mobile iPhone, the mobile web but about mobile PEOPLE. Designing mobile web apps for their needs and desires. Check out this quote from her story: ” As Nadav Savio, now a user experience designer at Google (GOOG), and mobile usage expert Jared Braiterman, founder of Jared Research, wrote in a 2007 paper, “we must focus… on mobile people, not mobile devices. In other words, we are not merely shrinking in size a Web experience, but creating an entirely new platform for communication and interaction.”

Most corporations are rushing into social media in search of “community” and being one with their consumers. But the truth is, there are very few successful social networks and those that succeed require a lot of hours and hard work to manage. The amazing Helen Walters, who runs the I&D channel, has a story on just what it takes for a company to build a successful social network. The one-word answer is RESEARCH. Here’s a quote: “For Giudice, the key to successful community design—and Web design as a whole—lies in research. That means the designers take a step back to question clients’ expectations and needs. For instance, Hot Studio ended up recasting the Open Architecture Network from its initial brief as an open-source community for architects. “Through research we realized that it wasn’t a Web site they needed, it was an ecosystem of sites,” says Giudice. “There was a bigger vision that wasn’t just about a community, but about accomplishing discrete goals for different people in a holistic way.”

Exactly right. “Running Together,” the Nike Plus tag, says it all.

Reader Comments

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January 2, 2011 9:19 AM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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