Obama, Clinton, McCain All Talk Change But Is Change Innovation?

Posted by: Bruce Nussbaum on February 5, 2008

I just voted in NYC and was thinking about all the talk of “change” in the air. All three leading candidates now talk about change. And it troubles me. Change implies “different,” but it could mean a choice among existing options or the creation of something new and better. Innovation, of course, means the latter—the making of something new, better and of value to people.

Innovation means reframing existing problems and issues after deeply understanding the cultures and communities you are involved with. Are the candidates doing that?

An innovative view of the ongoing economic downturn would be to see it as an opportunity to reshape the entire economy around green

technology and green growth. A massive effort to move off carbon-based energy could generate new industries, new companies, new jobs. It could change our foreign policy and make the US less dependent on autocratic countries. It could give the country a new leading, competitive edge in the global economy. It could unite the nation under a new national goal. But who among the candidates is talking about this kind of innovation?

Ditto for health care and education.

Check out Krisztini Holly on this issue.

Change is choice. Innovation is progress. Or at least it can be.

 

About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

BW Mall - Sponsored Links

Buy a link now!