An interesting and stormy thread is brewing over my post on the forthcoming $2,500 car from Tata Motors. A number of Indians point out that the US has done very little to raise auto mileage, curb carbon emissions, or fight global warming in general. Point very well taken and a point that I agree with totally. The US didn’t sign the Kyoto Accords and Detroit has been incredibly far behind in raising mileage standards (and as a result has lost enormous market share to Japanese car makers, such as Toyota which produces the hybrid Prius). The US appears to have woken up to global warming finally but much work needs to be done.
The failures of the US and the West, however, should not lead India or China to simply repeat its errors in economic development. India can do better. Innovations in transportation today can not only help Tata and other Indian companies gain global competitive edge, they can help India modernize without the pollution that is sure to hurt its people and the planet.
This is a moment in history where disruptive innovations in transportation and power will give huge advantage to those who succeed in making them. It’s a golden economic opportunity, not a burden.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.