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Paola Antonelli Connects Design To Science At Davos.

Posted by: Bruce Nussbaum on January 25, 2008

Paola Antonelli, Curator, Department of Architecture and Design at the Museum of Modern Art (MOMA) in NY gave a wonderful speech on the role of designers in making advances in technology and science accessible to people. They translate revolutions in technology and science into useful things. In that societal role, designers makd progress available to the population. They are the interlocutors of civilization and culture.

Paola showed slides of nanodesign, tissue design (yes artificial food design), sense design (dogs may smell cancer on people—bees can do the same with many diseases).

Designers can also simplify data. Information design and the visualization of huge amounts of data is hugely important.

Social media and collaborative innovation hold the promise of mass creativity. Envision rapid manufacturing with designers providing digital template files for individuals to design their own products and those files then sent off to a Kinkos that then makes the chair or shirt.

Best quote from Paola: “Designers may be the true intellectuals of the future.”

Paola’s new show at the MOMA deals with design and science and will prove to be dazzling. It opens in mid-February. Go.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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