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Dell Makes One Amazing Laptop.

Posted by: Bruce Nussbaum on December 23, 2007

In a Ripley’s Believe It Or Not tale, I have a story to tell about my Dell Latitude D400 laptop that survived an extraordinary flight. Two weeks ago, I was flying back from Bangalore after attending an India National Design Policy summit. My Lufthansa flight out of Bangalore was at 3:20AM, yes in the dead of night. I hear that this is typical.

I was flying business class and assumed I would be able to take a roll-on plus a carry-on bag. My carry-on was kind of big but in the past, I never had any trouble. In Bangalore, someone behind the counter said I might have trouble and suggested that I put the roll-on in baggage. OK, it would add half an hour to an hour at the end of my flight but I did it. But it was in the dead of night and I forgot that I had my laptop in the outer pocket of the roll-on. So I put this soft-sided roll-on into baggage with the Dell laptop in the outer pocket. Disaster, right?

Of course, I remember all this once in the air and start thinking about all that I would lose once the laptop crashed or was crushed. I first flew to Frankfurt, where the luggage was transferred to another flight to New York. More chances of disaster.

But in New York, out came my baggage with the laptop. It wasn’t smashed. And it worked! I revved it up in the taxi and, despite my firm belief that all was lost, it sparked right up.

Dell is going through some hard times right now, as it changes its business model from a corporate, low-cost focus to a consumer, high-experience focus. Lots of better design coming. But one thing Dell shouldn’t lose is its ability to make a laptop that can fly in the hold half-way around the world without any protection and rev right up on landing. That’s pretty cool design.

Reader Comments


December 24, 2007 12:45 AM

mine kinda went through a ruff time to because my 3 year old brother threw it down the stairs and mine did the same thing revved right up as soon as i turned it on dell really has durable and reliable computers!


January 1, 2008 2:47 AM

Whopee! You mean that Dell is close to discovering that reliability is important? I can tell far worse horror stories about IBM Thinkpads that have survived more than being checked with an airline.


January 2, 2008 4:00 PM

dell has always had very reliable computers. This is why choose of armed forces. my brother (army blackhawk pilot) says thats all they use. he sent me a pic a couple years ago of a dell d600 that was charred and shattered from IED that hit a humvee, it actually booted after that . . .

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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