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Facebook is hot. You hear it all over the US and Britain. Corporations may love Second Life, but smart people are pouring into Facebook and it apparently is exploding.
Marc Andreesen, Netscape and Ning co-founder, has a great analysis of why Facebook is the new net platform in his blog. Basically, what’s happened is that on May 24, Facebook launced a set of application programming interfaces (API’s)and services that permit developers to introduce new features and content. Since they people have been pouring in to introduce and register new applications and users of Facebook are adding those applications to their pages.
Andreesen argues what Facebook is doing is far more sophisticated that what MySpace is doing. Once you start using new application on Facebook, it notifies your friends and they can start using it as well. A new application can spread to millions of users very quickly. Perhaps most important, new applications can run ads and sell products and services—and you get to keep all the revenue.
One of the most important pages of the latest Inside Innovation is the INdata page which shows how social media is a fast-moving construct that different demographic groups move through quickly. Just as corporations are discovering Second Life and MySpace, a big chunk of their customers are shifting to Facebook. And the folks at Facebook are rewriting the rules of social media, even as we speak, with their brilliant introduction of a suite of widgets that make it perhaps the most inviting platform out there.
Bottom line, the future of the web may be services, entertainment and information coming to you via your own page rather than you chasing around for each and every thing. The relaunch of the Facebook social networking site may be a quiet revolution in the making.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.