The next issue of Inside Innovation—IN5—will go online Wednesday night and the key theme is the tension between efficiency and innovation within corporate culture. To me, this is emerging as one of the great economic issues of our day.
Most managers are trained in B-Schools to focus on efficiency—wringing out costs and boosting quality with Six Sigma and other tools. But the cost to this is reduced risk. The goal is to cut variability. Of course, innovation requires risk—smart, intelligent, risk and more variability, not less. Very few CEOs and top managers understand this. Every fewer know how to do it. And only a tiny number of top execs know how to combine efficiency with innovation to run a global corporation. CEOs tend to be bipolar—they are either very good at efficiency or very good at innovation. Not both.
Check out How Symbol Got Its Mojo back from our last issue of IN. It begins the conversation that we continue with the upcoming issue of Inside Innovation on Wednesday.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.