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Smart Does Sustainability.

Posted by: Bruce Nussbaum on February 6, 2007

I ran into Dan Formosa, a founder of Smart Design in New York at the Design in India conference last night and he told me that his design consultancy is moving heavily into sustainability. “There is huge demand in the corporate world now for designing in a sustainabie way,” he said.

Now remember, Smart Design did the original research and universal design for OXO products, the successful line launched by Sam Farber. Smart designed the fat handles that make it as easy to use for people with arthritis as for people without arthritis. Smart has designed dozens of successful products and does the consumer experience thing incredibly well.

Now Smart is going into sustainability and that says a lot about the market out there for design—and about how smart Smart Design is.

Reader Comments

David Carlson

February 6, 2007 7:39 PM

Smart designers can educate business professionals about sustaianable products, and smart business professionals can deliver smarter briefs with demand for sustainable products... The bigger amound people taking about, and demanding sustanable products, the faster the process will turn in their favour.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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