Visualizing The New Design School Survey.

Posted by: Bruce Nussbaum on October 2, 2006

Check out this visualization by David Armano of the difference between B-school thinking and D-school thinking at Logic+Emotion. Scroll down a ways (but enjoy his first item as well). The image of two people—“D” and “B”—is pegged off the new D-school survey we just did—the first that focusses on schools and joint programs that teach design thinking, not design styling.

The more I work in the innovation space, the more I see the need for managers who know how to think differently. Increasingly, these folks get their education in the D-school space and in the joint programs that involve business school, engineering and design students who work in partnership to create things. Those “things” could be a new camera, a new financial service or a new business model. It’s all in the way you create opportunity and satisfy needs.

Reader Comments

David Armano

October 2, 2006 11:19 PM

Bruce, thanks for the shout out. That was a good article.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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