I keep hearing more about this concept of “sustainable innovation” and now there’s a conference on it put on by the business school of IIT in Chicago. The Brits appear to be ahead of us in sustainable innovation, or at least the theory of it and they will be out in force at IIT.
One of the emerging themes in sustainable innovation is simplicity. Less is more. Enter John Maeda at MIT and his new book, The Laws of Simplicity and Philips, which is holding another Simplicity event in London right now. Philips is betting that simplicity in health care will be an engine of growth for the future. Philips even has a simplicity web site.
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