I have participated in the IBM Innovation Jam, and remember you had access as well. Do you see similarities between the Philips initiative and the innovation Jam?

I think there's a difference between "sustainability" - which looks at the environment and product design in that context...and Philip's Simplicity intiative which focuses on how technology shouldn't get in the middle of the user experience - something Apple has always done well.

Sustainability puts the environment above all else, Simplicity puts the customer above all else. Do you agree?
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Chetan Chandavarkar
futurethink
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We need simplicity to achieve sustainability. Making the environment important (above all else) is also, although indirectly, making the customer important, because without an environment, there would be no customer. Simplicity comes in because addressing environmental concerns is complex, and no one person or firm has the answer. We need to better understand environmental issues (every single one of us, customers included), and we need easy-to-use collaborative tools to find these innovative solutions.