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Don Norman--Champion of Design And The User Experience--Wins A Great Award.

Posted by: Bruce Nussbaum on October 11, 2006

Forget the Nobels, the 2006 Benjamin Franklin Medal in Computer and Cognitive Science was just awarded to a hero of mine, Don Norman, for his work in user-centered design. This is one big deal and Don deserves all the acclaim. His books on Everyday Design and Emotional Design are breakthroughs and he is working on three more—at the same time.

There is a nice tribute to Don up on Core77’s site. Let me quote it: ” Donald Norman believes that everyday things need not wreak havoc in our lives. Instead, he likes things that make us smile, things that we can use gracefully the very first time. His goal is to make the interplay between science and application extremely productive, with machines designed so well we do not think about them as machines.”

I can go on and on about Don but you can actually see and hear him talk about his work on—YouTube. Check it out.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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