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Bill Gates, Microsoft and Innovation.

Posted by: Bruce Nussbaum on June 16, 2006

Many people were surprised when Microsoft came up # 5 on our list of Most Innovative Companies back in April (it was my one and only effort at designing a magazine cover as well) and now that Bill Gates has announced he will be leaving the company, what does it mean for innovation? Check out my earlier blog on April 19 that listed the responses of people on the BCG survey as to why they think Microsoft is innovative—it mostly comes down to commercializing and monetizing their software.

For now check out the thread on Signal Vs. Noise for some comment. And as for feature creep, the biggest criticism of Microsoft software, check out Arik.

Reader Comments

Douglass Turner

June 16, 2006 11:17 PM

Ok. Enough.

I hearby announce the campaign to take back the word innovation.

M$ is the definition of a non-innovative, bloated, slow moving, copy-cat company. Please Bruce have you no shame at all?

Go ahead, open your window, lean out and yell "I'm sick and tired of Bruce calling every company with a pulse innovative, and I'm not gonna take it anymore!"


bruce nussbaum

June 17, 2006 12:04 AM

C'mon. I didn't say Microsoft was innovative. All the senior managers surveyed by BCG in their survey for Most Innovative Companies said that. I just listed their reasons--which are interesting in that they reflect their ideas of what it means to be innovative to them. You may not agree with them--I don't on lots of levels--but that's how they feel.
So who is THE most innovative company in the world today?

Douglass Turner

June 17, 2006 3:29 AM


For starters you need to read Geoffrey Moore's "Dealing with Darwin". He will give you are better perspective on the relative scarcity of the extremely sloppy usage you make of the word innovation.

Moore's blog:

The Books website:

Doug Turner


September 21, 2006 10:10 AM

just tells you that 'recall' is more important than anything else. Also anything 'technology' has a greater/higher presence on the recall list. If the BCG guys had asked a nonsensical question like, "which is the most cruel technology company in the world?", you can bet MS would still have figured mo re than 50% of the time, for no fault of theirs.

Mathias Lindemann

September 24, 2006 7:33 AM

I think that if Microsoft, doesn't put attention to Innvation, we'll be not facing such great technologies like Windows Vista, nor and Office 2007, letting us to become a more effective decision makers than before (with Excel 2007 BI features, for example). If some people doesn't use the software for more than a typewriter machine, or are camping the whole day in the server room, it's not reason to tag a product "as I say". Also, what other companie put so much attention to your tablet pc features? or your smartphones?
above all, we're all free to listen, and thanks God, to deploy as we wish.

with all respect,


December 21, 2010 5:31 PM

The ShowWX has been the most talked about pico projector but I think it is the most over priced and least impressive. If you are looking for more features you will pay more but if you are looking for a comparable Pico that is close to the Microvision but half the price, I would take a look at the Ray Displays Pico Projector called the "Ray". It's $200 compared to the $400 for the ShowWX


February 28, 2011 12:27 PM

Don't you understand that it is the best time to receive the loans, which will make your dreams come true.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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