One of my favorite car sites, Winding Road, has an item out of Toyota quoting an exec saying he proposed developing a hot hybrid sports car. Now keep in mind that Audi won the Le Mans overall with a diesel sports car. Yes, it’s a way of emphasizing performance over gas saving—but it’s also a way of showing off alternative energy power trains in a dramatic fashion.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.