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Beyond Apple and Google, Creativity and Innovation in Europe.

Posted by: Bruce Nussbaum on April 16, 2006

On this Easter Sunday, if you’re plugged in, here’s a thoughtful Q&A with 28-year old Peter Burgaard, who is the event manager at the Danish Innovation Lab, associated with the incredible Next2005 conference.

Thanks to We Make Money, Not Art for this. Here is just one question. Check out We Make Money, Not Art for the rest.

I have the feeling that Copenhagen is a place which offers many opportunities for young talents. Is that so? Is the relatively small size of the city a plus or a minus?

You are absolutely correct the new developments in the Orestad region of Copenhagen are really all about innovation and technological progressions and many new centers of innovation are established annually. And it’s not just the Copenhagen area where the buzz is. The Aarhus region has its own surge toward more technical innovation like the establishments of the IT City and all the design companies that are within reach of the downtown area. They are all part of Danish desire to establish the country as a cluster of design and creativity.

Numerous tests among European schoolchildren shows that we are lacking behind in math, spelling and reading but are in the top 3 for creativity, independent thinking and social awareness. These skills are vital in the paradigm shift from the engineering developing approach to the user centered design of products where mapping of social structures and having the ability the creatively transform those mappings into new products are important features in the current development trend.”

So the question is what are we doing in the US? The federal government is defining “innovation” in terms of math and science and pouring billions into that. Washington is worrying about the rise of China and India and and is testing the heck out of children to raise scores. Are we returning to rote learning that gets kids to pass tests in the name of global competition while losing the competitive race because we aren’t focussing on teaching creativity and innovation in a much broader manner?

Just a question to you on a sweet, contemplative, quiet, sunny (in NYC)day.

Reader Comments


July 11, 2010 1:22 PM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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