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Nike Design vs. Microsoft Design vs. Apple Design.

Posted by: Bruce Nussbaum on March 16, 2006

I received this comment from Chas Martin on the video parody of Microsoft designing the packaging of the iPod and want to make sure everyone gets a look at what he says. This is his quote.

In contrast to the “how to do it wrong” parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself:

Reader Comments


March 17, 2006 3:21 PM

Nike iD is news??? They rolled out the original ... what? ... 5-6 years ago. You *do* know they also have a tie-in between Nike iD and a videogame, right?

christina onesirosan martinez

March 22, 2006 7:40 PM

Thought readers of Business Week may be interested in the work of The Design Association.

The Chartered Society of Designers (CSD) has launched the Design Association, the first worldwide accreditation scheme for design consultancies and in-house design teams.

Chas Martin

March 26, 2006 6:01 PM

Nike may have launched this a while ago, but my point was that few, if any, have recognized what a powerful paradigm they have created. There are probably numerous other examples, but in total, they make up a fraction of the potential of 1:1 interaction between marketer and customer.

justin mall

May 29, 2008 10:24 AM

It is very helpful to my children.


August 29, 2010 12:29 PM

">"> air max 87
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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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