I received this comment from Chas Martin on the video parody of Microsoft designing the packaging of the iPod and want to make sure everyone gets a look at what he says. This is his quote.
In contrast to the “how to do it wrong” parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself:
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