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Shopping for design and innovation outside the US.

Posted by: Bruce Nussbaum on October 30, 2005

Gerhard Heufler is one of my favorite designers. He has an amazing product that is in the SAFE exhibit at the MOMA—a handheld land mine detector that saved thousands of lives in Cambodia. Heufler has a second item in the exhibit hanging from the museum ceiling—a small, unmanned landmine survelliance helicopter. Heufler won an IDEA award this year for a monster mulcher that is extraordinary. Heufler is head of the industrial design department at the University of Applied Science FH Joanneum in graz, Austria. The design school is relatively unknown in wintersport2_1.jpe
the US but does very creative work. Take a look at this morph.
“Motogaums combines the positive characteristics of two worlds – snowmobile and motocross – in a machine that has been consistently optimized for freestyle and fun.”

Then there is this concept lounge car. Very smart.


Heufler has two books out. His latest is Design Products. His first was Design Basics. Both are worth seeing and reading to get out of the US design box.

Reader Comments


July 30, 2008 3:38 PM

brilliant imagination.
let me know top design schools for doing masters after architecture graduation.

Matt Dressig

October 22, 2008 4:23 AM

I"m a 19 year old industrial design bound student attending the Savannah college of Art and Design! I'm very interested in some of the work posted on the site and am looking for someone to bounce ideas off of and possible input. And yes SCAD is an excellent school to pursue any further education. Check out the site

hope to hear back, Matt Dressig

Critical Joe

December 10, 2008 6:54 AM

with the most basic engineering instincts, the snowmobile can only be used for breaking bones: the center of gravity is way too high, there are no spinning wheels that have angular momentum to keep the cyclist steady. How to turn with? It's a great design for an anime or other cartoon anyway!

Critical Rob

January 30, 2009 11:46 AM

Hey nice cars,
Like a pair of shoes, if you by two for the right foot you can't fit them.
Your cars are the same, if your friend doesn't buy the opposite of yours, your car saloons won't face each other...
...the odds of having two opposite are reduced if you have more than friend!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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