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Paul Steiger's Memo To The Wall Street Journal's Newsroom Regarding The News Corp Bid

Posted by: Jon Fine on May 02

A friend passes this along:

To the staff,

It is never easy to cover one’s own organization, but I know you are up to the task. A few reminders:

—It is always crucial to be accurate and fair. It is intensely crucial when we are the subject of the story.

—That an offer for the company would come at a price so far above the recent market, particularly at a time when newspaper stocks have been depressed, is a testament to the high quality and integrity of your work and the huge respect it carries.

—The best thing for all of us to do is to continue that high-quality work, and to avoid getting caught up in what-ifs. That is particularly true when you get calls from the media, which many of you will. My strong recommendation is that you refer all such calls to [WSJ spokesman] Bob Christie.

Best regards,
Paul Steiger

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The media and marketing world continues to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one knows, least of all Media Columnist Jon Fine. But on this blog he promises ample helpings of scoop, provocation, sharp analysis and (we hope) wit as he tracks and annotates this constantly changing terrain.

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